Johannes Leonardo
Senior Producer, Print/Digital
Aug 2022 – May 2024 (freelance, full-time)

  • Led production for Uber, Meta/Instagram, and Kraft Heinz non-film workstreams

  • Produced custom fabricated merch, print OOH, and digital assets including social animations, HTML5 banners, programmatic dOOH, digital display, owned media, and in-app placements

  • Developed new Figma and mechanical production workflows, ensuring deliveries on expedited timelines without compromising quality

Level All (edu-tech startup)
Executive Producer, Photo/Design
Jun 2021 – Mar 2022 (freelance)

  • Recruited and built an internal team of photo editors, designers, digital asset managers, and retouchers for a new content studio and contracted outside partners for support/overflow

  • Established new workflows for retouching asset production, processing thousands of deliverables via a new tech stack

  • Negotiated contracts with Getty and Shutterstock, managed all still image licensing

Vacation Inc.
Production Consultant
Dec 2020 – May 2021 (freelance)

  • Researched and vetted top-tier packaging and collateral production partners

  • Scoped, estimated, and produced beauty packaging, collateral, mailers, press kits, branded merchandise, and apparel within tight deadlines for brand launch

  • Led licensing for stock art, historical footage, and fonts for web and marketing use

BBH New York
Executive Producer, Print Production + Experiential, Jan 2018 – May 2020 (full-time)
Head of Print Production, Mar 2015 – Jan 2019 (full-time)
Senior Producer, Feb 2010 – Mar 2015 (full-time)

  • Managed print producers and studio operations, overseeing yearly billings of over $1.4M

  • Produced experiential events with extensive collateral production, including:

    • Flaviar “Half-Assed Gift Collection” pop-up store

    • PlayStation “Days of Play” E3 event activation

    • Cole Haan “Don’t Go Home” food truck

  • Delivered award-winning global print campaigns, managing retouching, mechanical creation, translations, and final material fulfillment

  • Extensive experience in high-end printing processes: litho, silkscreen, letterpress, digital, large-format, risography, 3D printing comps, and prototypes

mcgarrybowen (now dentsu mb)
Print Producer
Feb 2007 – Feb 2010 (full-time)

  • Managed ad material production for Reebok, Marriott, Verizon Wireless, Pfizer

  • Produced short-run specialty print projects for PR kits: VZ Droid launch metal slipcovers, Westin case-bound books, Reebok/NFL leather-bound kits

  • Mentored and cross-trained project managers and junior print producers

LIPMAN
Print Producer
Feb 2006 – Feb 2007 (full-time)

  • Directed luxury and fashion branding print production for BCBG

  • Produced high-end luxury brand printing: St John brochures, David Yurman inserts, OOH, foil-stamped invitations

Deutsch NY
Print Producer
Feb 2001 – Feb 2006 (full-time)

  • Managed all print advertising production for Tommy Hilfiger, Movado, Snapple, LensCrafters, Sauza Tequila, Novartis

  • Oversaw scheduling, budgeting, retouching, mechanicals, QC, release, and press checks for pre-printed inserts, self-mailers, invitations, and OOH

Deutsch LA
Print Production Associate
Feb 1998 – Mar 2001 (full-time)

  • Sole production manager for national Mitsubishi retail newspaper advertising

Education

University of Pittsburgh, Pittsburgh, PA

  • Bachelor of Arts, English Writing, Creative Nonfiction Concentration

  • Bachelor of Arts, Communications Rhetoric